10 Easy Ways to Improve Your Popups

Kristin Savage
Posted on - 12 Min. Read

Popups are everywhere because of one simple fact: they work.
If you want to connect with users, have them give you their email plus contact details to create powerful marketing funnels, popups are a big part of making that happen.

We’re going to walk you through key design basics you will want to think about when intenting to generate high conversions and transform your business.

Centered popups always catch the eye

Some customers will tell you that popups that appear in the middle of the screen annoy them, but they will certainly catch the eye. With this type of popup, you’re forcing people to look at what you show them, so you might want to think about the right time to deploy it.

It’s no use having it appear over your website’s pricing information because all this will do is distract the reader at a crucial moment. Choose the moment wisely, deploy them sparingly, and you’ll have everything you need to catch the eye.

For instance, you can choose to pop a discount message only to users who added certain products to their cart (via Adoric Events or Cookies) and are about to leave (via Adoric Exit Intent).

A centered exit intent popup, Unignorable

A centered exit intent popup, How can anyone ignore it? eu.jewelstreet.com



Community focused popups converting amazingly

The CEO of PickWriters spoke on the matter recently: “The big reason why so many popups are annoying to users isn’t because they are advertisements: it’s because they are often far too generic. Try to put the focus on a specific group of people or a community that you want to attract. If you already have an established community of loyal customers, use their reviews as a part of your pop ups.”

You can photograph a product and put it on your popup with no problem, but it’s far harder to do it with a service. If you are a SaaS company, a platform, or an app, then it can be hard to know what to do.

Creating images of half a dozen or so people using your service is often the best way to go. This will give a clear visual of the community that is already embracing what you have to offer.


Emphasize your product benefits

If you have a product that’s designed to look great and appeal to people with a particular taste and style, then you need to show it in all its glory. Take the time to produce a stunning vision that does your product justice, while showing it doing its thing in a real-world setting.

In another instance, if your product meant to be educational, you will probably need to emphasize the “power” of the knowledge inside, etc.

Every product has its benefits, so you should emphasize different Once you do that, you’ll be able to get people to punch in their email address without a moment’s thought.

Add such vivid images or even short videos of satisfied people using your product to your popups because they will instantly attract the attention of the viewer more. Considering how everything focuses on aesthetics nowadays, invest some time and creative energy into perfecting the products presentation in your popup.

A popup with a clear statement. A user can understand the product from it

A popup with a clear statement. A user can understand the product from it – eu.jewelstreet.com


Keep it simple and be familiar

If you have a clean, crisp, and minimalist brand, you’ll need to create a popup that maintains this clear sense of identity. Going for something high energy and sales-orientated isn’t the way to go in this instance, so keep your brand identity at the forefront of your mind when designing the popup.

Keep the background to your core color, pop your logo at the top, and place a simple tagline underneath it. There’s no need to ask for contact details explicitly, the input field will be more than enough.

A simple branded popup that works like a charm -

A simple branded popup that works like a charm – Soggydoggydoormat.com

Deploy a call to action that doesn’t make users think

Calls to action don’t always have to tell the audience what their next step should be. Sometimes it’s more effective to ask a question which will spark their interest and urge their necessity to know the answer.

Take as an example Yaro Starak who is using this tactic on his blog. He used the popup to state a question to which every blogger will want to know the answer without thinking, and that is how he will get their information.

Popup with a clear CTA to ease on your users

Popup with a clear CTA to ease on your users – Yaro.blog

Sometimes minimalism is all needed

Sliding down the page and having a popup appear subtly in the corner is a good way of approaching things. This can give the impression that it’s there to help your customers get the answers they want, and enables you to avoid that horrible spammy look that instantly puts most people off. If they keep scrolling for long enough, you could even set it up so that it slides back out of the way.

Pipcorn's side popup


Minimal popups (also known as modal) can do the job – Pipsnacks.com


Bars have no chance to annoy users

The simplest, most unobtrusive form of a popup is the bar. For best results, you want to have it either at the very top or very bottom of the screen. Keep the text to no more than a 5-word tagline, and only have one input field. If your customers want to use it, they’ll know what to do.

Any popup can turn into a bar by adjusting its position and extending it’s width to the maximum. The best part is that all the smart triggers & audience conditions can be applied on horizontal banners as well.

A beautiful bar that gently pushes users to purchase

A beautiful bar that gently pushes users to purchase – Frankandoak.com

Add a fun spirit into your popups

Putting a simple smiley face on your products or deploying a cute mascot is a sure-fire of getting people’s attention. Follow the crowd with this one and you’ll be able to engage with far more customers than you would if you took a more overt approach to lead generation.

A fun popup! Nothing can go wrong

A fun popup! Nothing can go wrong – Farideh.com

Moving things are harder to miss

Take things to the next level with a little animation, and you’ll be able to hold the attention of the viewer. Ideal if you want to put a smile on their face, so they’re more likely to put their contact details into your popup!  

Adoric animations allow you to control the way your popup and its elements will pop, from entrance effects and directions to animation delay and duration.

A message popup with animation. Create easily & for free on Adoric.

A message popup with animation. Create easily & for free on Adoric.

Word games are magical

Word games perhaps are not easy to do right, but one of the most productive styles when you nail it. Find a funny, lighthearted, and casual way to get your core message across, and you’ll reap the rewards as people tap in their details. Ideal if you want to make the process fun for everyone involved.

Create powerful popups & inbound marketing with Adoric

You surely have goals for your website. Adoric is the ideal software to create your inbound marketing by implementing content according to audience conditions and smart triggers.

Final Thoughts

Whether you run Nike or your startup fashion label, popups are a vital tool you need if you want to connect with more people. They’re a great way to get people to sign up for newsletters and alerts and are ideal for starting a targeted email list where you know everyone is interested in what you have to offer. Choose the right design to fit with the core identity of your brand, and you’ll be well on your way to growing your business. 

Kristin Savage

Kristin Savage nourishes, sparks and empowers using the magic of a word. She is practicing regularly while reviewing new translation services at Pick Writers and constantly contributing to other educational platforms. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. You can find her on Facebook.

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